What Is Carpet Bombing In Marketing

Traditional media follows the carpet bombing approach in which everyone gets the same message.

What is carpet bombing in marketing.

The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages. The problem is that there is tremendous waste and a lot of collateral damage. Prioritize digital marketing including traditional websites and social media. Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing.

Planning creative and media all come into play simultaneously and very often in real time. What it is not is tattooing your logo on someone. Modern marketing avenues allow you to tweak the message depending on the audience persona. What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product.

Digital marketing also allows your ideal buyers to find you. This is the carpet bombing method of cheap advertising. But consumer tolerance of marketing bombardment is wearing thin. To advertise a lot and in many different ways to a very large number of people.

A steady bombardment of emails and phone calls. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target. 1 1 a continuous flow of questions criticisms or information. Digital marketing channels allow you to target your ideal buyers precisely.

You find an area where you would like to do. Carpet bombing is usually achieved by dropping many unguided bombs. The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor. Carpet bombing 404 audience.